The Blog.

It’s a feeling quite like any other – holding that freshly printed item in your hands, one that you’ve spent hours/days/months slaving over. It’s nerve racking, stressful, and exciting all at the same time – and this is what makes it all the more rewarding.

We recently received the third issue of Relative Magazine from the printers and rewarding it was. This issue has taken us the better part of half a year to get together – collecting submissions, fundraising, photographing, guest speaking, collating, designing, laying out, drafting, proofing and finalising to name a small portion of the work involved. And now, holding that final printed DL, notch bound, 150gsm matt coated, landscape magazine makes it all seem worth it.

Contents

For those who aren’t aware, I am Creative Director and one of four founders of local (Perth) submission based culture magazine, Relative. I work alongside Drew Wilson, Mike Ellis and Mahad Hassan to put together the magazine, to promote the art and culture of Perth that is not often publicised or promoted. We work on the magazine in our spare time, and do it because it’s what we love doing – there’s no reward, the magazine is free, and any money that is raised (parties, t-shirts, online purchases) goes straight back in to printing the subsequent issue. This third issue was no exception, and although it took a little longer than previous issues, we successfully launched the third issue of the magazine on Saturday night.

To be honest, I was a little more excited than usual about getting my hands on the newly printed third issue. The content was exceptional and the magazine was being printed with a new printing company, a different binding process and completely different stock.

Brad Serls – New York

It was a choice that didn’t come lightly – but we made the decision to change from the previous stock of 140gms recycled paper to 150gsm coated matt paper, for both financial and aesthetic reasons. The two previous magazines, although looking great on the uncoated stock, had a dullness to them inherit with printing on this type of paper. We wanted a sharper look for the new edition, and it turned out to be a substantially cheaper option too.

The result was more than what we could have hoped for – apart from losing the natural feel and appearance of the uncoated paper (which we had by this time come to terms with); the third issue came out incredibly sharp, clear and surprisingly beautiful.

Felicita Sala

However the real quality of the magazine was not the paper, or the printing process – it was the content of the magazine, submitted to us incredibly talented from local Perth folk, who without we would have no magazine at all. The submissions received for this issue surpassed all of our expectations and pushed the magazine to another level – and for this reason, above anything else, i’d encourage you to try and track down a copy of your own.

If you’d like to get your hands on the third issue of Relative Magazine and you live in Perth, come down to the Davilak in Freo this Saturday the 12th of December. There will be plenty of mags in supply, live painting, Djs and cold beer.

If you don’t live in Perth or can’t make it, keep your eye out on the Relative Website where we be soon adding the new edition for viewing online and available for order for a small fee.