About this project
The goal of this project was to create a completely new brand for the recently established Lounge in the Valley event which would take place over the annual Spring in the Valley weekend in Perth. The client wanted to develop a look and feel consistent with popular music festivals that also promoted the idea of ‘lounging, drinking and enjoying live music in the spring weather’.
Skills involved
Working closely with the client, I developed the entired brand, including the initial logo, brand, poster, website and various advertising material.
Credits
This project was completed when I was working full-time at Bam Creative in 2009.
