About this project
This was a rebrand of the Perth Cup Marquee The Loungeroom into the new Lounge at Perth Cup. By developing the Lounge brand with the client’s other event Lounge in the Valley – it was important to create an association with the spring in the valley event and this well known marquee – but also deliver a unique identity. The final result continued the strong Lounge branding but was themed heavily towards the Horse Racing event.
Skills involved
Having previously developed the Lounge brand for Lounge in the Valley, I worked with the client to develop an appropriate direction and style for the rebrand. I was solely responsible for the project, and also designed and developed the Lounge at Perth Cup website.
Credits
This project was completed when I was working full-time at Bam Creative in 2009.
